As part of our ongoing site development such as last month's site software upgrade, we also launched the mctooling blog as part of our long term objective of improving our search engine ranking using www.wordpress.com free blogg hosting service.
We have also registered our blog on technorati which is a popular blog directory service (Technorati is a blog search engine that gets 4.5 million visitors per month).
It measures the popularity of a given blog as compared to all other sites that have been submitted to its system. Our new blog currently has a Technorati rank which puts it in the top 4.57% of blogs tracked by Technorati.
Blogging makes sense from a marketing perspective. You'll gain leverage in the shift from outbound to inbound marketing and enable interaction with your customers in a totally new way.
This is especially important to us, as we are really trying to develop a unique service for our industry, which is something we care passionately about and need your input!
A blog lets you meet your customers more directly, creating a better understanding of customer needs rather than sending out brochures or an email campaign.
It changes your website from a brochure that most people look at once to something that people interact with and come back to.
Hopefully you can spare a few minutes to view our new Mctooling's blog