Down in the MC-Tooling.com dungeons, the Astonlee team have been celebrating the completion of a major site software upgrade, which having been promised would take only 2/3 days, has taken us months to get it working correctly (“ho how we love these software designer houses”).

We have implemented this next generation software upgrade to improve the site “Search Engine Optimisation” (SEO) functionality for google, but it will take a couple of months before we really see the full benefits of this. Hence why we planned July/August being the main holiday season, when business normal slows down anyway for this upgrade.

To help make it even easier than ever for everyone use the new page layout etc, we have started the creation of some tutorial videos on how to use/get the best out of the site, and are working flat-out to get them all completed a.s.a.p.

The home page as also had a major update to make it easier for visitors to locate the item/service they are trying to find, and to raise the prominence of the featured adverts section.

Some other great news is that earlier this month we recorded over 190,000 viewings in the 10 months since the site was launch (mid September last year) which is a fantastic result bearing in mind how bad the turndown as been in the industry.

It is also very pleasing to see that our geographical targeting is working, with over two thirds of our traffic coming from the UK, so what is the point of being on a site that may have higher ranking/traffic volume, if the majority traffic is coming from places like India, and the UK traffic is so small it doesn’t even warrant a mention.

However this approach does make it a lot harder work for us, but it does mean we deliver honest value for money, hence the reason why we record every time a visitor opens your advert. We know that we cannot force them to buy from you, but at least you know your advertising budget is being read and not being recycled or wasted in none target markets.

So it’s really pleasing when talking to so many of you about the business you received. Such as from Bob Coals, at Midland Metrology who told me about one of the best orders he had received this year, it was for two 30” projectors from an Irish company who saw his advert on our mctooling site, they contacted him and flew over specially to purchase them from him.

This latest update means no other site delivers in the UK better value for money, especially when you consider what’s included for a fraction of the cost as compared with so called market leaders provide.

So please help us by remembering to add your: new products, news letters, and the special offer or your videos, so we can all gain the benefits of this unique site!

tutorial videos

Please feel free to ring us on +44(0)1332 799913 if you would like to talk to us about using any of our services.

Regards

Alan