Making the internet deliver!

We often get comments from member on how we are doing so well, as their site never really delivered for them.

A typical case in point was the owner of a company I spoke to at the recent TCT exhibition in Coventry. He informed me that he tried the internet but had such a specialist product it was a waste of time putting on. He was so adamant there was no point in arguing with him at the show. He was making the classic mistake that 1000’s of other company make including myself.

I am still amazed how many company websites I visit have the wrong telephone number, address, and missing pages or old news, what is even more disappointing is that over 70% of buyers will not deal with companies who do not have a website, can you imagine what impression these buyers are left with when they land on such a site!

Also you need to stop treating the internet like a telephone book, yes if you type in your name with a bit of luck it will find you, or having your site layout like a company profile. You really need to ensure that you not have a site/software that you cannot easily create & add your own content on.

Having done that, there is loads of really good free information on the internet on SEO (search engine optimization) and free software to help improve your site, but you need to spend some time getting your head around it, before you employ some one to do it for you. Otherwise when people like me visit it I will be thinking: “it really is a good looking site” but about as much use as a chocolate teapot!

My site is designed for a busy engineer to find what he looking in hurry, and failing that ring me, is your telephone number easy to see on every product page, or tucked away at the back of your site?

You have to take control of your site otherwise it’s like employing a new salesman that you lock into an office with a telephone that only allows incoming calls, and then wondering why he not selling anything.

I have, like others employed poor sales staff, but I have at least given them a chance of delivering the goods, and the same goes for marketing on the internet.

Regards
Alan