from the UK Association of Online Publishers:

In the latest AOP research, released this week, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, conducted in association with IPSOS Mori, revealed:

* B2B websites are ubiquitous among business decision makers, 97% stated that this is the media most used for work
* 60% ranked business websites as an essential source of information in their work
* 60% consider business websites as providing information that they couldn’t get elsewhere

With 51% choosing B2B websites as a preferred source of business information, B2B websites are also favoured over two and a half times more than TV, Radio, Magazines and Newspapers sources combined."

"B2B sites are also shown to provide a highly effective medium for advertisers with 43% of business professionals being more likely to respond to advertising on a business website than advertising in other media."

"53% of users being more likely to have confidence in, or do business with, a company, if it advertises on a business site they know"

"Of those using 5 or more digital delivery mechanisms, 70% found that B2B websites offer more engaging content and advertising than other business information sources and considered them to:

Offer instant access to information - Save time - Offer innovative ways to access information - Allow business decision makers to interact with peers more efficiently"

Do read the full article at: http://tinyurl.com/6yl8wf  and visit The UK Association of Online Publishers homepage at http://www.ukaop.org.uk and have a look at their events, available to non-members and covering such subjects as getting your website noticed and developing communities around content.