With a three-fold increase in advertising traffic in the last 12 months, MC-Tooling’s advertiser Adrian Byrne of Lista UK commented “We are getting an even bigger bang for our buck”.

MC-Tooling’s latest statistics make for interesting reading. With thousands of pages of current adverts, editorial content, technical guidance and product specifications our readers are spending on average 26 minutes reading our content.

When was the last time you spent 26 minutes reading about something you weren’t interested in?

What is even more surprising is that MC-Tooling isn’t yet another trade magazine that you feel obliged to subscribe to but no-one in the office actually reads, it’s one of the fastest growing internet sites: www.mctooling.com

However, MC-Tooling doesn’t just make-up numbers about unique site hits, traffic rankings etc. MC-Tooling uses Amazon’s ‘Alexa’, which is an independent online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Therefore it’s Alexa, not MC-Tooling which states that the global traffic ranking for MC-Tooling is 522,075 visitors, which puts it in the top 1.68 % of all the websites on the internet.

How many trade magazines are independently checked to see if they even have been read by their subscribers?

This also means that out of all the millions of UK based websites MC-Tooling is ranked 15,075th , which is impressive when you consider the BBC is only ranked 7th and MC-Tooling has only been operating for just over 2 years.

Alexa also confirm that over 80% of MC-Tooling’s traffic comes from the UK and 70% of visitors view an average of 24 unique pages per day. To top all of this off there have been over 767,470 recorded viewings of the adverts and videos listed in the last 12 months.

When was the last time you called a company after seeing a printed advert in a magazine? Compare that to when you last found a product or service on the internet!