Video is no longer just for consumer entertainment on web sites like YouTube, but as a business-to-business marketing tool. Given a choice to watch or read most people would prefer to watch.

Using video in your marketing efforts is about delivering your message in a format that you're target audience is readily willing to it take on board, hence why over a year ago we took the decision to add video via Youtube into the MC-Tooling video listing, with our first few videos being added on the site in November last year.

Since the launch of this video marketing feature on our MC-Video channel, we have recorded them being played over 66,000 times. There is also very noticeable improvement in the number of recorded viewing of adverts which contain videos on the site. Following our lead companies like: Dormer, Hardinge, Kennametal, Kitagawa, OSG, SGS, just to name few, have also gone on to create their own video channels, and as industry traditional printed media usage declines, they too are being force into upgrading their online actively to compete with sites such as our own!

 A few years ago, creating a marketing video for your business was time-consuming and expensive. You might spend thousands of pounds for a video, but these days don't be fool into thinking you need to do the same! The influents of site like YouTube.

Thanks to affordable, easy-to-use video technology, wide adoption of broadband internet that allows for streaming video, and an acceptance of-some would say a preference for-more "homespun" video productions, video is a widely popular tool for B2B marketing, as people feel they are more trustworthy source of information, than traditional advertising methods.

As a way of example, this introduction video was created for visitors to the site to help us reinforce our message, and you could do the same!

Remember if you would us to add your video onto our channel, all you need to do is to email it to use, or post to the address below, with a covering note giving us your approval for copyright.

Don’t forget you are welcome to contact us anytime on +44(0)1332 799 913.

Regards

Alan