Google Caffeine was first announced back in August this year. No doubt it’s going to be even bigger news when the update goes live in the New Year, and the question is whether this is going to be good news for our sites?

Google is about to inject a new ranking factor into the algorithm – impacting on our site download speed.  This new-generation search engine [codename Caffeine] will be replacing the current Google search engine which is supposed to be even better in every way. Caffeine will be faster! It will index more pages, be more accurate and will deliver better results. Or at least that’s what we are told from Google.

You can learn more on this subject from Matt Cutts (head of Google’s Webspam team) from this news video above

To stay ahead of the game, we have started making changes to the site. When you visit the home on the site you will see that some of the images have been removed from the home page, although we still have some work to do!  If you also click on one Eng-Toolstore subcategories like cutting tools you will no longer see the icons displayed alongside the category headings, this was slowing down the speed of site.

On the upside we have added/displayed a brief description of each advert pulled from the text, and we have already received some positive feedback from visitors, which make me wonder why we had never done it before now!

In the meantime please don’t forget to send us your press releases, videos, and any technical/ reference information that would useful to our visitors.

Regards
Alan